Vision Statements

Sales and Monitoring Marketing Outcomes Introduction: Your final project in this course is to create a marketing plan for a hospital. This project will tie together the components of the course. As we moved through the class week by week, we discussed each of the important elements of a marketing plan. Each of these elements is reflected in the ten elements of your plan, as described below. For additional guidance also see Appendix A in the textbook. Description: Your assignment is to write a marketing plan for a hospital. Please prepare a narrative for each section in the approximate length indicated: Description (1 page)  Describe the hospital and the nature of the business. Are you product or service oriented? What is the name of the hospital?? Where are you located? Describe the scope of your business activities. Mission and vision Statements (1 page)  Develop mission and vision statements for your hospital. Environment (2 pages) Detail the macro and micro environments having the most effect on your hospital’s marketing activities. What important trends are occurring in the marketplace? Fully describe the nature of the competitive landscape. Potential Market Segments (2 pages)  List all potential market segments of interest to your organization. Describe them fully using appropriate descriptive techniques including geographics, age cohorts, demographics, and psychographics. Give a rating to each segment for how accessible is is; how substantial it is; and how responsive it might be to your marketing activity. Give reasons for your responses. Target Market (1 page)  Select your target market(s). Why did you choose to serve these markets? Explain your reasoning fully. Product and Services (2 pages)  Review your product and service offering for this market. Where do you wish to take the hospital in terms of the offerings? What specific needs will you be fulfilling? Describe in detail the features and associates benefits of your product(s). Tell me why you feel this will be successful. Pricing (1 page)  Discuss the pricing of your services in a general sense. What goals are you attempting to accomplish with your pricing strategy? Will you be making future pricing adjustments? Detail your thoughts. Branding (2 pages)  Create a brand image for your hospital. Use the elements of value, values, personality, features, and benefits as the basis for creating your proposed brand image. Describe your positioning strategy in light of the competitors in your space. Distribution Strategies (2 pages)  Next, provide your thoughts on distribution strategies. Discuss how your strategy will impact your ability to control your overall marketing effort. Describe an alternative strategy if your primary strategy should fail. Communication Plan (2 pages)  The last element required for this plan is a communication plan. Using all the available tools under the Integrated Marketing Communications discussion, develop a plan to gain the attention, interest, desire, and action of your target. I am available to answer questions along the way. As the Marketing Plan Paper Preview page in Module 1 indicates, each section is related to particular topics in the course. Please do not wait until the last week to begin to write your report. It will be a much better experience to write each section as we cover the material week by week. Format: Submit as a single paper as a Word document or a PDF, following APA style. The total length should be about 16 pages following the guidelines above. Your grade for each item will be based upon the thoroughness and completeness of your discussion; your ability to apply the weekly concepts to a real situation of your own choosing; and your ability to be both creative yet grounded in reality in your thinking. Make the plan a workable real life scenario.

Assignments Ace
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Why Assignmentsace?

Top Quality and Well-Researched Papers

We offer top-quality and well-researched assignment papers at low prices. We believe in offering the best quality services as we care about your grades, academic performance, and success. Our writers range from masters and Ph.D. graduates to professors. Our panel of expert academic writers does not rest until they are 100% sure your essay will score you an A+ only.

Professional and Experienced Academic Writers

Our writing company has the best panel of experienced academic and business writers. Our writers have experience of up to 9 years in the writing industry. They will go the extra mile to make sure you are handing in a quality A+ paper. If you are a student searching for any academic help, I advise you to seek for our experts' help.

Free Unlimited Revisions

Our clients frequently ask if they will be liable to free revisions once they place an assignment order with us. However, how many times you ask for revisions, our academic experts will help you. Either way, there is no need to worry as we provide free revisions. We are always after our clients’ satisfaction, and we are very proud to say that all our clients are satisfied with our writing services.

Prompt Delivery and 100% Money-Back-Guarantee

We are strict when it comes to assignments deadlines. We make sure our writers keep in mind the assignment delivery time. Because we care about clients, we go that extra mile to make sure you do not face those consequences. Whatever the deadline, we promise our clients a prompt delivery.

Affordable Prices

Are our charges too cheap for you to believe? Here at Assignments Ace, we offer quality assignment help at affordable prices. Our prices are substantive to cater to all students. Every time you place your assignment order with us, you are guaranteed a 15% discount.In addition, new clients enjoy a discount of 30% when placing their first order with us.

Customer Support 24/7

Do you have any queries for us? Or do you want to consult with our expert academic writers? Go ahead and contact us. We have 24/7 online friendly customer service. Whatever time of the day or night, we are always available for you. You can chat with us via our online chat services or contact us via our email, support@assignmentsace.com.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Our assignments help website is the most internationally sought-after site because we offer a wide range of top-quality services at low prices. Our proud history as an assignment help company stretches back nine years. We do offer Top Quality, Well-Researched Papers and Online classes to help students internationally. We do both of these things at cheap affordable prices by offering up to a 30% discount.

Essays

Essay Writing Services

Writing an essay is one of the most tedious tasks that require a lot of concentration and research. Writing an essay takes hours and even up days. We offer the best custom writing service and have your best interests in mind. Most online writing industries do not have qualified writers and are just after your money. Worry less, our writers who have enough experience are ready to give you the help you need. Our writers are carefully selected and undergo some tests to prove their professionalism.

Admissions

Admission Papers

Are you applying for a college? We help students join their dream college by writing for them strong admission papers that showcases their qualities and personalities. An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. We utilize statements of purpose, personal statements, and personal essays to make a compelling case by stating your leadership activities, education, accomplishments, and professional background.

Editing

Editing and Proofreading

We offer an abundance of online proofreading and editing services for our clients. By definition, proofreading is the final surface-level check done on a document. Other academic writing companies offer editing and proofreading as separate services. At our assignment help website, we offer editing and proofreading services as one complete package at affordable cheap prices. Grab your 30% Coupon if you order today!!!

Coursework

Business Paper

Are you a student pursuing an MBA in business, no need to look any further? We offer the best assignment help as we have the top niche MBA business writers who will give you A+ assignments. Over the years, our experts have helped students accomplish their academic dreams. We have helped thousands of students complete their business assignments with confidence.Grab your 30% Coupon if you order today!!!