write an article on multi-media retailer Paper must be at least 2250 words. Please, no plagiarized work! Altogether the first retail shop has 37 retail outlets in the UK and online cross channel offering. The company has an annual turnover of $5.2 billion. Critics have given the credit of John Lewis persistent success to its distinctive business model and integrated multimedia retailing which has also enabled the organization to recognize its employees as the company partners. Currently, John Lewis is successfully catering to the needs of its customers through its various retail outlets, inexorable pledge, and focus on excellence. Ultimately the company has acquired a distinctive position in retail marketing through innovative ideas of reaching to their customers which ultimately leads to increased sales and augmented brand equity (Cisco, 2012). John Lewis welcomes all its customers and makes sure that everyone has easy access to their products and services and all the customers are catered with an equivalent level of services. Their multichannel retailing strategy includes shops, call centres, online shopping, mobile app, and home delivery which indicate that their customers have easy access to their goods and services. In addition to this John Lewis is offering multimedia and multi-platform purchasing experience which is quite evident from the fact that internet facility for customers is available in two-third of all its retail stores (John Lewis, 2013). Challenges of Multimedia Retailing At present, the multimedia retailing is facing significant challenges in the corporate world related to brand management on the micro and macro level. If we analyze it from a micro perspective then marketers are required to manage all the individual channels and the communication options to enhance their brand equity effect in addition to increasing sales. While on the other hand they also have to maintain indirect brand equity effects which are particularly connected with a specific channel or a communication option. At the macro level marketers are required to formulate and execute communication options and multimedia channels in a way that they enable synergy between sales and brand equity (Kevin Lane Keller, 2010). The brand as a whole comprises of four components with respect to multimedia retailing: Direct and interactive channels including mail, telephone, mobile, online shopping, and company stores. Indirect channels including discount stores, departmental stores, superstores, catalogue showrooms, speciality stores, supermarkets, and convenience stores. Personal communications include personal selling, word of mouth, direct marketing, and interactive marketing. Mass communication includes advertising, sales promotions, public relations, events, and experiences. At John, Lewis marketers are required to develop a clear understanding of all the retail channels and their integration in association with consumer behaviour. In addition to this, their job is to identify the related multimedia retailing components and to subsequently apply them so as to increase sales and brand equity (Kevin Lane Keller, 2010). It is a fact that in the past few years the concept of multimedia retailing has occupied strength and it is growing with an enormous speed while bringing scope, diversification and sophistication to the overall retail environment. However, research indicates that consumer behaviour regarding multimedia retailing is rather inadequate. The initial challenges faced by a marketer operating in such a retail environment are to figure out the expected consumer behaviour in multimedia retailing. . .
Top Quality and Well-Researched Papers
We offer top-quality and well-researched assignment papers at low prices. We believe in offering the best quality services as we care about your grades, academic performance, and success. Our writers range from masters and Ph.D. graduates to professors. Our panel of expert academic writers does not rest until they are 100% sure your essay will score you an A+ only.
Professional and Experienced Academic Writers
Our writing company has the best panel of experienced academic and business writers. Our writers have experience of up to 9 years in the writing industry. They will go the extra mile to make sure you are handing in a quality A+ paper. If you are a student searching for any academic help, I advise you to seek for our experts' help.
Free Unlimited Revisions
Our clients frequently ask if they will be liable to free revisions once they place an assignment order with us. However, how many times you ask for revisions, our academic experts will help you. Either way, there is no need to worry as we provide free revisions. We are always after our clients’ satisfaction, and we are very proud to say that all our clients are satisfied with our writing services.
Prompt Delivery and 100% Money-Back-Guarantee
We are strict when it comes to assignments deadlines. We make sure our writers keep in mind the assignment delivery time. Because we care about clients, we go that extra mile to make sure you do not face those consequences. Whatever the deadline, we promise our clients a prompt delivery.
Are our charges too cheap for you to believe? Here at Assignments Ace, we offer quality assignment help at affordable prices. Our prices are substantive to cater to all students. Every time you place your assignment order with us, you are guaranteed a 15% discount.In addition, new clients enjoy a discount of 30% when placing their first order with us.
Customer Support 24/7
Do you have any queries for us? Or do you want to consult with our expert academic writers? Go ahead and contact us. We have 24/7 online friendly customer service. Whatever time of the day or night, we are always available for you. You can chat with us via our online chat services or contact us via our email, [email protected]
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
Our assignments help website is the most internationally sought-after site because we offer a wide range of top-quality services at low prices. Our proud history as an assignment help company stretches back nine years. We do offer Top Quality, Well-Researched Papers and Online classes to help students internationally. We do both of these things at cheap affordable prices by offering up to a 30% discount.
Writing an essay is one of the most tedious tasks that require a lot of concentration and research. Writing an essay takes hours and even up days. We offer the best custom writing service and have your best interests in mind. Most online writing industries do not have qualified writers and are just after your money. Worry less, our writers who have enough experience are ready to give you the help you need. Our writers are carefully selected and undergo some tests to prove their professionalism.
Are you applying for a college? We help students join their dream college by writing for them strong admission papers that showcases their qualities and personalities. An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. We utilize statements of purpose, personal statements, and personal essays to make a compelling case by stating your leadership activities, education, accomplishments, and professional background.
Editing and Proofreading
We offer an abundance of online proofreading and editing services for our clients. By definition, proofreading is the final surface-level check done on a document. Other academic writing companies offer editing and proofreading as separate services. At our assignment help website, we offer editing and proofreading services as one complete package at affordable cheap prices. Grab your 30% Coupon if you order today!!!
Are you a student pursuing an MBA in business, no need to look any further? We offer the best assignment help as we have the top niche MBA business writers who will give you A+ assignments. Over the years, our experts have helped students accomplish their academic dreams. We have helped thousands of students complete their business assignments with confidence.Grab your 30% Coupon if you order today!!!