Create a thesis and an outline on Integrated Promotional Strategy: Pepsi Max. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. PepsiCo is a beverage company based in Australia. It needs to capitalize on its formidable position in Australia’s food and beverage industry in a bid to increase its revenue base through the sale of its new soft drink called Pepsi Max (Deichert et al. 2006. PepsiCo 2015).At present, a majority of Pepsi Max consumers are drawn from Australia and New Zealand, with a greater proportion being the major Australian cities. While the company has achieved its objective of appealing to the customers in major Australian cities, the rural and remote regions in Australia have not been sufficiently targeted with the product. Hence, the company will need to take this idle market into perspective (Berch et al. 2014). Pepsi Max is yet to achieve an international appeal that obviously offers potential for rock-solid financial growth. This shows that while PepsiCo operates in a thriving market, it still needs to focus more on international customers, such as in New Zealand and the larger Australasia. At any rate, current estimates show that PepsiCo operates in a thriving market that provides much potential for growth through 2020 (PepsiCo 2015).Currently, PepsiCo is a leading macro snack product operating in Australia. Its key competitors include Solo, Passiona, Schweppes, and Coca-Cola. Each of the four competitors has brands in similar soft drink market niche (PepsiCo 2015). The new brand diversifies PepsiCo’s offering and Australia’s food and beverage industry (Deichert et al. 2006). However, none of PepsiCo’s worthy competitors currently runs an integrated promotional strategy. PepsiCo’s should take advantage of this to promote its new offering in order to strengthen its footing in the industry.Pepsi Max has performed poorly since its launch in 2012 (Isapien 2012). PepsiCo’s annual report for 2014 indicates that its ineffective marketing strategies have affected its sales revenues. This is also linked to the major changes in the food and beverage industry globally, where the industry has witnessed significant transformation due to the adoption of online retailing and the use of discount channels (Deichert et al 2006). Indeed, this has affected the company’s competitiveness and sales output prompting a need to have an effective marketing strategy. According to its annual report for 2012, the company reported a decrease in profit by 5% because of higher costs of commodity and costly yet non-rewarding advertising (Isapien 2012). .
Top Quality and Well-Researched Papers
We offer top-quality and well-researched assignment papers at low prices. We believe in offering the best quality services as we care about your grades, academic performance, and success. Our writers range from masters and Ph.D. graduates to professors. Our panel of expert academic writers does not rest until they are 100% sure your essay will score you an A+ only.
Professional and Experienced Academic Writers
Our writing company has the best panel of experienced academic and business writers. Our writers have experience of up to 9 years in the writing industry. They will go the extra mile to make sure you are handing in a quality A+ paper. If you are a student searching for any academic help, I advise you to seek for our experts' help.
Free Unlimited Revisions
Our clients frequently ask if they will be liable to free revisions once they place an assignment order with us. However, how many times you ask for revisions, our academic experts will help you. Either way, there is no need to worry as we provide free revisions. We are always after our clients’ satisfaction, and we are very proud to say that all our clients are satisfied with our writing services.
Prompt Delivery and 100% Money-Back-Guarantee
We are strict when it comes to assignments deadlines. We make sure our writers keep in mind the assignment delivery time. Because we care about clients, we go that extra mile to make sure you do not face those consequences. Whatever the deadline, we promise our clients a prompt delivery.
Are our charges too cheap for you to believe? Here at Assignments Ace, we offer quality assignment help at affordable prices. Our prices are substantive to cater to all students. Every time you place your assignment order with us, you are guaranteed a 15% discount.In addition, new clients enjoy a discount of 30% when placing their first order with us.
Customer Support 24/7
Do you have any queries for us? Or do you want to consult with our expert academic writers? Go ahead and contact us. We have 24/7 online friendly customer service. Whatever time of the day or night, we are always available for you. You can chat with us via our online chat services or contact us via our email, [email protected]
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
Our assignments help website is the most internationally sought-after site because we offer a wide range of top-quality services at low prices. Our proud history as an assignment help company stretches back nine years. We do offer Top Quality, Well-Researched Papers and Online classes to help students internationally. We do both of these things at cheap affordable prices by offering up to a 30% discount.
Writing an essay is one of the most tedious tasks that require a lot of concentration and research. Writing an essay takes hours and even up days. We offer the best custom writing service and have your best interests in mind. Most online writing industries do not have qualified writers and are just after your money. Worry less, our writers who have enough experience are ready to give you the help you need. Our writers are carefully selected and undergo some tests to prove their professionalism.
Are you applying for a college? We help students join their dream college by writing for them strong admission papers that showcases their qualities and personalities. An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. We utilize statements of purpose, personal statements, and personal essays to make a compelling case by stating your leadership activities, education, accomplishments, and professional background.
Editing and Proofreading
We offer an abundance of online proofreading and editing services for our clients. By definition, proofreading is the final surface-level check done on a document. Other academic writing companies offer editing and proofreading as separate services. At our assignment help website, we offer editing and proofreading services as one complete package at affordable cheap prices. Grab your 30% Coupon if you order today!!!
Are you a student pursuing an MBA in business, no need to look any further? We offer the best assignment help as we have the top niche MBA business writers who will give you A+ assignments. Over the years, our experts have helped students accomplish their academic dreams. We have helped thousands of students complete their business assignments with confidence.Grab your 30% Coupon if you order today!!!