COMMENT ON THE 2 DISCUSSIONS BELOW: Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest that if marketers didnt create so many different product choices, there would be more resources to feed the hungry and house the homeless and provide for the needs of people around the globe. Are the results of segmentation and target marketing harmful or beneficial to society as a whole? Should firms be concerned about these criticisms? Why or why not? 1 DISCUSSION: Every time I here a news report that says America is in debt billions of dollars I always think to who? There are so many cut backs that can be made in so many different aspects of life that can be made to help society as a whole and market segmentation and target marketing may be among those those cut backs, but I dont think that cut backs in those areas will make a big difference on whether the homeless gets fed and societal needs are met. In fact I believe that market segmentation contributes to helping those in need by dividing the market into smaller parts. Taking into consideration the different segment variables when marketing a product helps consumers to find whats suitable and affordable for them. Demographics is a key part of segmentation that allows marketers to better understand the needs and concerns of customers. When marketers know the age, gender, family life cycle, ethnicity, income and social class of a consumer the marketer can better meet those needs. This helps marketers to target a specific group and provide good that are most beneficial. There are many companies that target populations that want to help the less fortunate like Toms. Different markets deliberately target different groups so that everyone can meet their needs in a way that is beneficial for both the buyer and the seller. I dont see how that can be harmful to Society as a whole. 2 DISCUSSION: I would like to say segmentation and target marketing admit firms or companies to accurately and successfully set out the best interests of a group of clients. This generate the greatest circumstances for all concerned. Target markets that are in need don’t remain so for long because of profit opportunities that result from helping the market. Health care corporate; specialist doctors make money than generalist doctors and are well trained at smaller number of methods. This a target marketing and efficiency at its best. The same can be said of relief container in lawyers, shipping companies like UPS, FedEx… and scores of other businesses. Allowable business practice of clients segmentation which is, in effect client target marketing. For example TV programing are choose to impact or to take advantage of people who believe is their target audience. Good morning America is a morning show that cover news and entertainment targeting people who are up and ready to go to work and other programs are organized for prime time when most of families are home like Anderson Cooper on CNN and Rachel Maddow on MSNBC. Those programing target the evening hours. We all received so-called junk mails or emails which are sent with the idea we are the right target market for the services their provided. Most businesses succeed based on their marketing plan, and inside that plan there is a set of clients demographics, or estimated categories of who is the best target clients for that specific business, so advertising budget is not wasted on sending the incorrect promotion to a group of customers or companies that would most likely never need that particular service. Even the small companies, must do so, or if they do not. Target Marketing is an Art and not an exact science. Businesses do make mistakes like who is their target customer but even this is a learning twist and value the effort, there is nothing scary about it but all businesses are recommended to consider Target Marketing. To succeed, a company must segment the market and should focus on the target market only. Some critics of marketing have suggested that market segmentation and target marketing lead to unnecessary proliferation of product choices that wastes valuables resources. Is not true. Companies need also to check that surely their segmentation plan is not creating wastage
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