The work is to be 8 pages with three to five sources, with in-text citations and a reference page. One of the vital aspects within the hospitality industry which creates a direct influence on the tastes and preferences of the customers along with the level of commitment and expectations of the employees. The presence of cultural diversity both the internal and the external market of the hospitality industry is quite apparent as compared to the other industry structures. Today, it has widely been argued that managing diversity within the workforce is important as well as a difficult task for managers in the hospitality industry by which organizations can generate greater cultural awareness while operating within international marketplaces. Contextually, the significance of generating cultural awareness and other intertwined employability skills such as team development and planning and organizing has often been argued as a crucial facet of the hospitality industry.According to Quappe & Cantatore (2005), cultural awareness imposes a direct impact on the communication system of an organization which comprises the capability of creating consciousness towards the cultural values, beliefs and perceptions in different contexts. In this regard, it has been observed that different cultural groups evaluate and interpret situational components applying different perspectives, which further essentialists the obtainment of cultural awareness among modern-day professionals (Quappe & Cantatore, 2005). As explained by Whitelaw & et. al. (2009) cultural diversity is quite apparent in the modern-day hospitality sector in both the dimensions of internal organizational culture (employees/workforce) and external organizational environment (customers/marketplaces). It is in this context that professionals need to continuously enhance and develop their efficiencies in this particular dimension so as to satisfy the contemporary needs of the hospitality industry (Whitelaw & et. al., 2009).
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