submit a 1750 words paper on the topic Hillman Group, Avnet and Quaker Chemical. Improve the operations and business processes, by providing essential information regarding the areas of weaknesses in such business processes (Tichenor, 2013:n.p.). Further, the implementation of BI can support the restructuring of business management, while also enhancing the decision-making process of the business, through ensuring that essential information for business decision making is available (Simon, 1959:258). However, the benefits realizable from the implementation of BI highly depend on how well the business intelligence has been implemented and integrated into the business processes of the organizations.Therefore, one of the major benefits of business intelligence deployments is the transformation of the customer service processes (March, 1994:33). This benefit arises from the proper implementation and integration of the BI into the normal business processes of an organization. In this respect, the BI is applied towards generating important information regarding the customers, such as their frequent products or service needs, as well as their pattern of payments (Choudhury & Sampler:26). This way, the sales representative are able to interact with the customers on the basis of such full knowledge and are therefore able to determine which products they can recommend to the customers, as well as knowing what credit level to grant to different customers, based on their previous payment behaviors (Levinson, 2006:n.p.). For example, Quaker Chemical used its BI system to collect accounting information in relation to sales and customer payments, which eventually enabled the company to proactively deal with the late payment and the non-payment problems it was previously experiencing (Case:n.d.:2).In addition, the customer service process is improved by the BI through giving the salespeople, who have direct contact with the customers, important information regarding the possible future changes in the product or service offering of the company.
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