Customer Survey

Complete Critical Thinking Exercises:  My business is wedding planning. READ chapter 4 1) 4-1 Customer Analysis and 4-2 Market Analysis in the Entrepreneurship Portfolio section of your text. Be sure to complete the chart and the three bullet point questions shown. 2) CREATE YOUR OWN customer survey specifically for your business.  (My business is wedding planning) This should be a professional-looking form, not just a list of questions on a Word document.   Be careful as to what questions and the format that you ask your questions, as this will determine whether your responses are valid and/or useful to you as a business owner.  Be sure to avoid using ALL ‘yes’ and ‘no’ response questions so that you can glean the most information possible from your customers. and be sure to include a COMMENTS section in your survey for customer feedback- it appropriate for your business.    3) Write a summary of possible strategies and ideas you will consider in your marketing mix to market the product/service you have identified as your business. (My business is wedding planning)  Some questions you might answer include: Product: Who is the product aimed at? What benefit will customers expect? How will you design, package or otherwise add perceived value to your product/service in the eyes of your customers? Price (discounts, sales, list price, credit terms): How will you price your product/service for different customers? How will you make money based on your costs and desired profits? Will you have different prices for different customers? How might you have to adjust your prices to take into consideration different products or services in your marketing mix? Place (distribution, locations, inventory, logistics and transportation): How will you distribute your product/service to customers to best advantage? How will you make your product available to your targeted customers? Will you sell directly or produce your product and like Ford or GM, use dealers to market and sell your product or service? Promotion (communications, public relations, personal selling and advertising): What kinds of communications will you use to tell potential customers about the features and benefits or your products? Will you use direct selling, advertising, newsletters and special sales? Choose your pricing strategically. Decide on the location that is best for your customers. Determine the mix of promotion to use for your business. Use breakeven analysis to evaluate your marketing plan….this data will be used in your Sales Forecast coming up! Use your text as a source from the business/market plan sample.  This will be an active part of your business plan.  You may incorporate tables, graphs or spreadsheet in your document.

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